7 Leaves is a California-based tea and coffee chain that I've been a fan of for a few years now. I thought this familiar franchise would be the perfect subject for a rebranding project.

I thought red was a unique color for a coffee and tea shop so I kept the palette from the original logo. For the first variation of the logo, I wanted to emphasize both the tea and coffee options that the store offers. The second logo was a more straightforward approach with the name being the main inspiration.